dilution

Save Money, Buy Concentrate

A little deeper dive on product concentration is necessary from time to time. So, I thought I would talk about the chemical industry’s dirty little secret…concentration.
Everyone has travelled through the aisles of their local big box store and seen a superb deal on something that suits their needs.  Where to start? We all look for deals, it’s common sense to try to keep as much money in your account as you can.

Recently we had a consumer visit us asking for prices on glass cleaner, floor cleaner and the like.  After speaking with our front-end staff, I happened to walk past and hear him whisper to his fellow patron: “These guys are almost 25% more than Big Box Store A” . Being Mr. Curious, I had to poke my nose in.  I asked the prospect if I could do anything to help.  He simply said: “I guess you heard.  I think you are too expensive” I know full well that we aren’t and after several minutes of dialogue I decided that I had to offer up a simple chalkboard discussion.  If company A’s product dilutes at six ounces per gallon and ours does at one ounce per gallon- I would easily assume that we are six times as concentrated (container sizes being almost equal) but is our product six times costlier?  No. Case closed!

Moral of the story: Sometimes you must look deeper than the dollar amount to find the best deals.

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