Save Money, Buy Concentrate

dilution

A little deeper dive on product concentration is necessary from time to time. So, I thought I would talk about the chemical industry’s dirty little secret…concentration.
Everyone has travelled through the aisles of their local big box store and seen a superb deal on something that suits their needs.  Where to start? We all look for deals, it’s common sense to try to keep as much money in your account as you can.

Recently we had a consumer visit us asking for prices on glass cleaner, floor cleaner and the like.  After speaking with our front-end staff, I happened to walk past and hear him whisper to his fellow patron: “These guys are almost 25% more than Big Box Store A” . Being Mr. Curious, I had to poke my nose in.  I asked the prospect if I could do anything to help.  He simply said: “I guess you heard.  I think you are too expensive” I know full well that we aren’t and after several minutes of dialogue I decided that I had to offer up a simple chalkboard discussion.  If company A’s product dilutes at six ounces per gallon and ours does at one ounce per gallon- I would easily assume that we are six times as concentrated (container sizes being almost equal) but is our product six times costlier?  No. Case closed!

Moral of the story: Sometimes you must look deeper than the dollar amount to find the best deals.

Dilution 101- The Basics Part 2

Picinverted

It isn’t a secret that those who sit on the genius side of things can still be silly at times like the rest of us.  We all know that doing things properly, professionally or otherwise, always has its own set of challenges.  Such required knowledge is not something we’re all born with.  The professionals (and even their superiors) that I have been selling products to for years, question me on regular basis about proper dilution for those products.  Math isn’t always fun, but proper dilution keeps certain tasks/procedures safe for the user and others around.
Here it is:
1 to 10 = 1:10 = 12oz per gallon = 90ml per litre
And, just in case you need a little more help, we have a whole chart that breaks it down even better.

DILUTION CHART 2017

Dilution 101- The Basics for Basically Everyone

Pic

How do I dilute my cleaning products?

My first tip is don’t let a dilution center do it for you. If you’re looking for an easy, math-free system to dilute your products for you we highly recommend the Fastdraw system. The Fastdraw dilution system will save you money, we promise.  You won’t waste any chemicals and more importantly your dilutions will work as promised by the manufacturer.  Read more about the Fastdraw System HERE.

When all else fails learn the simple math.
A short rant as I am so well known for:  When I was a newbie I went to visit a customer who had recently bought a pail of our Floor Stripper.  I knew the stuff worked, I had used it dozens of times to excellent results.  As the label said:  We GUARANTEE this product will work as stated or we will refund 100 % of your purchase price.  Sounds goof-proof and confident if I do say so myself.
Bob, the custodian at a local school said to me: “I did everything I could to get this stuff to work but it just wouldn’t.”  After a bit of questioning I left to get some answers from my father.  We returned to see Bob the next day and it took less than sixty seconds to get the right answer.
It’s so easy to acknowledge my Father’s experience and knowledge now, it wasn’t so easy back in 1990.  “How did you dilute the stripper Bob?” He asked…  there it was. Since his floor was really bad Bob decided his chemistry would work best, so he started at a dilution ratio of 1:1.  Needless to say this concoction didn’t work.  So he tried full strength…nothing happened.  Let me cut to the chase- stripper needs water to work!  It won’t cut through floor finish without it.  After about ten minutes of hurry up and wait my Father showed Bob the end result.  A bare floor using a dilution of 1:8 with water.
The moral of the story? Coming in next week’s blog.